One of the most common problems I see with new business owners is that they want to appeal to everyone.  They think whatever they have is something that everyone wants. In 100% of cases, that’s not true. There are still people who don’t have Facebook or Instagram.  People who have never made a purchase on

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Welcome to the very first edition of the Pulse Check newsletter. This is a repost of our weekly email newsletter. If you enjoy this consider signing up to get these sent straight to your inbox every Friday. It looks like most of you wanted a weekly email newsletter. That’s great!  Monthly was a close second

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There are hundreds of different ways you can build a relationship with your audience. Facebook groups. Personal Facebook pages. YouTube channel. Instagram. Email. Snail Mail Newsletters. Blogs. Paid advertising. Joint ventures. Affiliate marketing. Podcasts. Virtual Meetups. And dozens of others. You’ll often see people advocating for one best way to do it and completely miss

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The best part about owning a business is that you can do anything you want.  Coincidentally that’s also the worst part about owning a business. Why? The more choices you have, the harder it is to choose any one thing.  I think this is doubly true if you’re a business owner.  We always want to

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You’ve made the decision you’ve had it with your current healthcare job.  You want to do something different.  Working at another hospital isn’t the answer because that’ll lead to more of the same.  Working at someone else’s clinic isn’t appealing either.  You’re tired of being at the mercy of someone else.  You’ve always wanted to

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