#029: Sylvie McCracken: The Startup Mindset: Discipline, Dedication and Drive


Sylvie McCracken, Entrepreneur, Educator, Blogger and Author speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. Sylvie helps entrepreneurs get refueled and back on track by teaching them how to run their business like a well-oiled machine. She discusses her entrepreneurial journey and how she launched her business, replacing her six-figure income within eighteen months. 

 Episode Highlights: 

  • Sylvie was a busy mother of three when she decided she wanted to start her own business to have more time with her kids.

  • What was the first business she started?

  • What was her day job when she started her side hustle?

  • Sylvie replaced her six-figure salary in eighteen months by becoming very disciplined about how she was using her time.

  • Outsourcing is an important startup investment. What service did Sylvie first outsource?

  • What criteria needed to be in place for her to leave her day job?

  • How did Sylvie avoid using the consulting model in her business?

  • How do you avoid burnout when you’re tired and burning the candle from both ends?

  • Sylvie went to sleep early and dedicated two hours to her side hustle every morning before going to her day job.

  • When did she make the transition to writing eBooks and becoming an author?

  • What’s the process for writing an eBook?

  • What are the key principles you should learn if you’re new to marketing?

  • How much does she spend on Facebook ads?

  • Sylvie shares tips for entrepreneurs just getting started with Facebook ads.

  • What’s her advice for entrepreneurs who suffer from the ‘shiny object syndrome’?

  • Where does Sylvie see her company headed in the next 5-10 years?

 3 Key Points:

  1. Outsourcing early may help you dramatically increase your productivity.

  2. To be a successful entrepreneur, you need to become a ninja at deciding what things you’re going to cut out of your schedule.

  3. In the early stages of starting your own business, you need to have your blinders on.

 Tweetable Quotes:

  • “If you want it to be roses and rainbows, entrepreneurship may not be for you.” – Sylvie McCracken

  • “Mindset is the most important thing to transition.” – Sylvie McCracken

  • “That’s the life of an entrepreneur. You get to solve problems.” – Sylvie McCracken

Resources Mentioned:

 #HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneurship  #entrepreneur #sidehustle #startup #facebook