#33: Dr. Mark Lindholm: The Business Boon of CBD Products


Dr. Mark Lindholm, DC, speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. Mark owns Natural Health Family Chiropractic in Elkhart, Indiana. He’s the author of ‘A Doctor’s Perspective on CBD’ and lectures frequently on the endocannabinoid system. Mark speaks with Jason about the boom in the CBD industry, how to evaluate CBD products and how you can sell high-quality CBD oil to your patients. 

Episode Highlights: 

  • Where did Mark grow up and how did he get into his first business venture?

  • What was his motivation for opening his own practice at the beginning of his career?

  • How did Mark first learn about CBD?

  • Why are people using CBD products and what’s the mechanism of action?

  • The endocannabinoid system is a hormonal system in our bodies.

  • What’s the difference between hemp and marijuana?

  • When it comes to CBD oil, what should you look for as a consumer?

  • It’s important to source companies who back up their claims with science.

  • When purchasing hemp oil, make sure it’s USDA certified organic.

  • What are the routes of administration for CBD oil?

  • In 2018, the federal classification of hemp was changed to a commodity.

  • What is Mark’s business model for CBD and what are some of the other business models he’s seen?

  • Is Mark doing most of his sales out of his clinic or does he also sell online?

  • Mark shares why he’s a Zilis ambassador.

  • Is there a joining or startup fee for Zilis?

  • Mark describes aspects of the Zilis compensation model.

3 Key Points:

  1. Consumers must evaluate CBD products carefully.

  2. There’s a high demand for CBD products and the clinical results are impressive.

  3. The growth potential for CBD based businesses over the next few years is astronomical.

Tweetable Quotes:

  • “There's medical literature that shows CBD reduces pain and inflammation, and it also has positive effects on immune function.” – Mark Lindholm

  • “We have receptors for cannabinoids in every system of our body.” – Mark Lindholm

  • “People describe it as God's perfect multivitamin.” – Mark Lindholm

  • “I find that one of the most important things with CBD is education. There's this huge interest but a lot of people don't understand it.” – Mark Lindholm

Resources Mentioned: