#56: Tactical Tuesday: How to Avoid ‘Spaghetti on the Wall’ Marketing Using the Buyer’s Journey

Overview:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast discusses the importance of understanding the buyer’s journey across your customer base. Jason highlights how this process helps with customer acquisition and retention, as well as marketing.

 

Episode Highlights:

  • Jason highlights why it’s important to understand the buyer’s journey for your customers through the point of purchase.

  • He further elaborates on why you should know where your customers are coming from and what your conversion rate is.

  • Jason advises to continue communicating and tracking customers after they make their initial purchase. You can do this by making offers and solving problems.

  • Jason talks about reverse engineering sales.

  • What is Hyros and how does it work?

  • Jason discusses how to attract your ideal customer and the importance of making sure your marketing is accurate.

  • Does he recommend trying new marketing tactics or doubling down on what’s working?

  • Jason talks about his own experiences using Facebook ads and Google search engine optimization as marketing tactics.

3 Key Points:

  1. Reverse engineer the process of customer acquisition through software.

  2. Accurate marketing that’s not misleading is important for customer retention.

  3. It’s 5-10 times more expensive to acquire a new customer than it is to retain an existing customer.

Tweetable Quotes:

  • “It’s very important to know where your customers are coming from and to know how well they’re converting.” – Jason Duprat

  • “Why are they (customers) not buying that second offer? Was it because their first encounter with your business wasn’t a stellar experience? Was it because the quality of your product was too low?” – Jason Duprat

  • “You definitely want to, in your marketing materials, attract the most ideal customer and you want to make sure you aren’t misleading in any of the marketing.” – Jason Duprat

Resources Mentioned:

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #customeracquisition #customerretention #bizmarketing

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