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#82: Tactical Tuesday: 4 Bonus Strategies to Convert Customers

Overview:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast talks about integral ways to implement free bonuses into your marketing strategy. By providing value, these bonuses encourage prospects to purchase your product or service and become a customer.  

 

Episode Highlights:

  • Jason introduces the topic of bonuses for your product or service to entice prospects to make a purchase.

  • He states that sometimes all it takes is one little nudge – one little extra piece of value – to finally get somebody to complete the sale.

  • Bonuses must provide value, quality, or save the prospect time or money. 

  • Jason recommends avoiding discounts as a bonus strategy. Offering too many discounts may push some prospects to simply wait for your next discount opportunity instead of paying full price at the point of purchase.   

  • Physical bonuses, such as swag, should be high-quality so people will actually use it, which in turn, promotes your business.   

  • Offer bonuses to help prospects and customers accomplish whatever it is your product or service helps them do. As an example, Jason offered a business plan template to his Ketamine Academy and IV Therapy students.  

  • Consider 1:1 or group consulting time as a bonus. Jason warns you should evaluate the cost of your time with the cost of your product or service so it's a win-win.  

  • Tickets to events are good bonuses, especially if you're hosting the event such as a Meetup or conference. 

  • Jason encourages offering the bonus for a limited time and/or in a limited quantity to create a sense of urgency.   

 

3 Key Points:

  1. Discount bonuses should not be a primary strategy to generate sales for your service/product. If you offer discounts too frequently, people will start to expect them on a regular basis. 

  2. The four bonus strategies you should consider for customer conversion are high-quality swag, tools to help your prospects/customers, consultation time and event tickets. 

  3. Test out different bonuses to see what works best for your business and what makes the most sense for your prospects and your profit margin.  

 

Tweetable Quotes:

  • “As far as bonuses go, it’s important to make sure the bonuses you’re offering are actually something of value. They can’t just be garbage and not offer any value to the potential customer.” – Jason A. Duprat

  • “If you give somebody an unlimited amount of time to take advantage of a bonus, they’re  going to wait and wait – and they aren’t going to actually pull the trigger.” – Jason A. Duprat

 

Resources Mentioned:

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #marketingstrategy #customerconversion #valueoffer #swag

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