#102: Tactical Tuesday: Become a Content Creator during COVID-19


Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast, talks about why you should create online content to grow your business and brand. Jason highlights how he got started creating content and shares several examples of different types of online content.   


Episode Highlights:

  • COVID-19 has caused internet and streaming usage to spike up considerably due to an increase of “free time.” 

  • Online content consumption has increased 70%. 

  • By creating original content, you can get it in front of potential clients and develop recognition for your brand.     

  • Provide value through your content by entertaining or educating.      

  • Jason highlights how he entered into online content by creating videos on YouTube about ketamine.  

  • Creating content generates leads And for the business owners who refuse to do this, they’ll end up paying for leads and will be pushed behind their competition.  

  • Types of online content include ebooks, blogs, videos, podcasts, and vlogs. 

  • You can place written content on Quora and Reddit. You can place videos and vlogs on YouTube.   

  • Start with one piece of content per week and schedule it on your calendar to ensure consistency. 


3 Key Points:

  1. Creating content helps you build relationships with future clients or customers.  

  2. Your content should over-deliver, be non-salesy, and be helpful to your audience.  

  3. Minimize your time investment while creating content by outsourcing researchers and bloggers to assist you.       


Tweetable Quotes:

  • “Forbes has said internet usage has jumped by 70% and streaming has jumped by more than 12% in just the first several weeks of COVID.” – Jason A. Duprat

  • “People only do business with people they know, like and trust. If they’ve never met you, never heard of you, they’ve never seen your face, they’ve never heard your voice – why in the world would they want to do business with you?” – Jason A. Duprat

  • “Whatever you are putting out has to be either entertaining or educational.” – Jason A. Duprat


Resources Mentioned:


#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #onlinecontet #blogs #ebooks #videos #podcasts #COVID-19 #coronavirus