OVERVIEW:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks about the pros and cons of live online course programs. He explains why there's a growing demand for live classes compared to pre-recorded and the benefits live courses offer.
EPISODE HIGHLIGHTS:
- Online courses can be delivered in two formats. Prerecorded courses provide evergreen content and business scalability while live courses offer greater engagement and accountability.
- Live online courses allow you to elevate your business offer while boosting completion rates and success rates.
- Some of the challenges associated with prerecorded courses include a lack of accountability, the inability to network and interact, as well as learning from other students.
- 85% of students who pay for an online course don't complete it.
- With live courses, interactivity is 10-20x greater yet it's harder to scale.
- You can offer more seats and charge more for the value-added benefits of live courses.
- If you want to shift from prerecorded to live, start with one or two hour-long classes with no replays.
- Jason is exploring live online courses and training to continue to grow his business and to help students achieve success.
3 KEY POINTS:
- You need students to be happy, complete the course, get results they're proud of and your program will sell itself.
- Live online courses eliminate the ability for a student to consistently fall back on replays which happens when classes are available 24/7.
- In-person online training can be harder to scale but students are more likely to be engaged, complete the course and obtain results.
TWEETABLE QUOTES:
“Keep looking for ways to improve your business no matter what.” – Jason Duprat
RESOURCES:
HEA Facebook Group for Digital Businesses: https://www.facebook.com/groups/HeathcareEntrepreneurAcademy/
HEA Facebook Group for Bricks & Mortar Businesses: https://www.facebook.com/groups/HealthcareEntrepreneurAcademyBrickandMortar/
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