# 30: Tactical Tuesday: Focusing on the Right Strategies for Success


Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast talks about how marketing for Ketamine Clinics with Facebook ads has changed and how this affected a recent value add service he offered through the Healthcare Entreprepreneur Academy. He shares his personal experiences and reflections when it comes to adding new revenue generating strategies as an entrepreneur.   

Episode Highlights:

  • Jason opens the podcast by discussing his stay in Spain for Navy Reserve training.

  • Jason talks about the challenges he faced while working on a recent marketing campaign for a Ketamine Clinic.

  • Part of the challenge the team faced was due to the recent changes Facebook implemented for ads, which is different since Jason sold his Ketamine Clinic in 2018.

  • Why did Jason decide to shut down the ad account for the Ketamine Clinic marketing campaign?

  • While it’s important to try new business strategies, Jason believes it’s equally important to remain focused on elevating strategies with proven success.

  • What types of new opportunities is the team looking for?

  • Jason advises hiring a coach to help entrepreneurs along their journey.

  • Jason also recommends cutting your losses so you can move onto the next opportunity.

3 Key Points:

  1. There are tough regulations on marketing when it comes to certain fields in healthcare.

  2. Not everything an entrepreneur does will turn to gold.

  3. Focus on what’s working and double down.

Tweetable Quotes:

  • “We actually learned that since I sold my Ketamine Clinic in 2018, things have changed pretty dramatically as far as what you are allowed to advertise on Facebook.” – Jason A. Duprat

  • “Facebook rules (for ads) have gotten very strict.’” – Jason A. Duprat

  • “Ketamine is a prescription drug and recreationally abused by some. So Ketamine has very strict rules when it comes to marketing.” – Jason A. Duprat

Resources Mentioned:

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #Facebook #ketamineclinics #ketaminetherapy #bizstrategies #healthcaremarketing