#58: Tactical Tuesday: The 3 Circle Intersection for Sweet Spot Success


Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast discusses how to develop the idea of your business by identifying three different areas directly related to your business. Where these three areas meet is the sweet spot of a successful business startup. Jason provides examples by highlighting a radiology tech who started his own product, a marketer who joined Jason’s team and a potential business his wife is exploring.

Episode Highlights:

  • Jason begins by talking about how to develop your business idea using 3 circles: what you’re good at, what your passionate about and what the market demands.

  • Jason talks about expertise areas a healthcare professional might be good at.

  • He breaks down what constitutes an area of passion.

  • Jason shares an example highlighting a radiology tech he recently interviewed who created a new product serving an unmet need.

  • How did Jason go about establishing the idea for Ketamine Academy?

  • Jason discusses a potential new business he’s helping his wife explore, who is a registered nurse.

  • How can you test your business idea’s sweet spot and hone your communication skills at the same time?

3 Key Points:

  1. The 1st Circle is what you do you well.

  2. The 2nd Circle is what you want to do.

  3. The 3rd Circle is what people are willing to pay for.

Tweetable Quotes:

  • “What you do well…it consists of your current knowledge and your current skill set.” – Jason Duprat

  • “What you want to do…these are items you might be passionate about or things you have a really strong interest in and they might not be things you are good at right now.” – Jason Duprat

  • “What people are willing to pay for…this consists of your existing market’s problems and the demands of that market.” – Jason Duprat

Resources Mentioned:


#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #bizstrategy #bizidea #ketamine #ketamineacademy