#62: Tactical Tuesday: Bootstrap your Startup the Right Way Using Facebook Groups

Overview:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast talks about his wife starting her own business called Luscious Letdown Breastfeeding Support Group. He shares how she identified her three circles to determine her Sweet Spot for Success and the right business niche. He also discusses the development phase of her business and how to engage with prospects using Facebook Groups for audience building and testing business markets.

 

Episode Highlights:

  • Jason’s wife is starting her own business called the Luscious Letdown Breastfeeding Support Group, replicating the process they used to develop the Ketamine Academy Course and IV Therapy Course.

  • The idea for Luscious Letdown Breastfeeding Support Group began from breastfeeding issues Jason’s wife experienced when she had their baby daughter in March.

  • Jason reminds listeners of the three circles that intersect to create the Sweet Spot for Success: what you do well, what you want to do and what people are willing to pay for.

  • Highlighting the three circles for success for Luscious Letdown Breastfeeding Support Group, Jason shares why this method works and the value of launching a business using this method.

  • Testing the market for Luscious Letdown Breastfeeding Support Group stemmed from Jason’s wife interacting with Facebook Groups and engaging with other mothers who struggled with the same breastfeeding issues.

  • As a startup business tool, Facebook Groups are an effective long-term play to establish an audience by sharing free advice and adding value.

 

3 Key Points:

  1. The Sweet Spot for Success for Luscious Letdown Breastfeeding Support Group includes Jason’s wife’s expertise as an RN, her passion for breastfeeding and working through her own issues and witnessing the need for information on breastfeeding by interacting in Facebook Groups.

  2. To test the market for the Luscious Letdown Breastfeeding Support Group, Jason’s wife joined Facebook Groups and then decided to start her own based on her interactions in those support groups.

  3. Provide value in Facebook Groups to get people to know, like and trust you.

 

Tweetable Quotes:

  • (On lactation consulting) “Now it’s become her passion because she spent so much time reading books, watching YouTube videos and studying. And now she’s going to get her certification in lactation consulting.” – Jason Duprat

  • “We know there’s market demand because we struggled personally. We also found several dozen Facebook Groups talking about this (breastfeeding) specific topic.” – Jason Duprat

  • “In the very first question before joining the group, we ask – ‘what is the number one problem they’re facing as it relates to breastfeeding?’ So we’re getting super valuable information.” – Jason Duprat

 

Resources Mentioned:

 

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #bizstrategy #sweetspot #skills #passion #marketdemand #breastfeedingproblems #lactationconsultant #facebookgroups

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