#76: Tactical Tuesday: 3 Ways to Grow your Business with Podcasts

Overview:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast talks about how to leverage podcasts to get exposure for your business. He explains three options and the value each provides, which includes sponsoring podcasts, being a guest on podcasts and creating your own podcast. 

 

Episode Highlights:

  • Jason talks about the benefit of podcasts for your business, particularly when it comes to building brand awareness and affinity. 

  • One option to leverage podcasts for your business is to sponsor a podcast. 

  • By sponsoring a podcast, you affiliate your brand with the show’s content, which is evergreen as podcasts typically don’t have a shelf life.   

  • If you do sponsor a podcast, Jason recommends checking to see if there are limits on how long your sponsorship ad will run.  

  • Typically, podcast ads cost considerably less than other advertising channels.  

  • Another option for leveraging podcasts is to be a guest on a show, which helps people become aware of and familiar with your business. 

  • Jason shares that his mentor, John Lee Dumas, recommends appearing on no less than 7-10 podcasts per month as a guest.   

  • The third option for engaging with podcasts is to create your own show. 

  • If you choose to do your own show and you plan to do more than one episode each week, Jason recommends building a team to help with production and promotion.  

  • Most podcasters tend to quit after only 7-10 episodes. 

  • If you produce your own show, Jason points out you can repurpose your podcast content on blogs using your shownotes.  

 

3 Key Points:

 

  1. You can gain exposure to your business by leveraging podcasts. The three options include sponsorship, guest appearances and creating your own show. 

  2. Sponsoring a podcast provides an evergreen advertising opportunity with content that can potentially exist forever online.   

  3. Starting your own podcast takes a lot of consistency, effort, time, great content and building out a team. 

 

Tweetable Quotes:

  • “Most of the hosts will actually read their own version or whatever you script for them as far as an advertisement, which has actually shown to produce better results than having a professional voiceover artist.” – Jason A. Duprat

  • (Appearing as a guest) “Many of them are interview-style podcasts. You’re going to share your knowledge, your information, your success, your story, your failures. You’re  going to build brand awareness.” – Jason A. Duprat

  • “Most people have hired out a team to write the show notes, to help them write some of the content ideas, to help market the podcast and to help book guests.” – Jason A. Duprat

 

Resources Mentioned:

 

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #bizstrategy #podcast #podcastsponsor #podcastguest

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