#80: Tactical Tuesday: Using Group Funnels to Grow your Prospect List

Overview:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast invites Nelly Duprat, his wife and founder of Luscious Letdown, to guest host this week’s Tactical Tuesday episode. Nelly shares how she’s utilizing Facebook Groups to build her Luscious Letdown community and grow her prospect list. She also highlights how she’s leveraging Group Funnels to help with this growth using a Chrome Extension. 

 

Episode Highlights:

  • Episode #62 of Tactical Tuesday provides the background story of how Nelly Duprat started her business Luscious Letdown and why her personal experiences with breastfeeding led her to assist others struggling with this challenge.  

  • Nelly talks about the value of building a robust prospect list to grow your business versus only using social media such as Facebook and Instagram.  

  • Two ways to collect email addresses are through offering free downloads from your website or through Facebook Groups.  

  • Nelly shares the questions she uses for joining her Luscious Letdown Facebook Group. This includes asking for an email address and about their greatest breastfeeding struggle.  

  • Nelly chooses to let everyone into her Facebook Group who wants to be there, even if they didn’t provide their email address because at some point they might become a customer.   

  • By adding Group Funnels via a Chrome extension, you can approve multiple Facebook group requests at once versus one at a time and they’re automatically downloaded into  a Google Drive spreadsheet.

  • Upload your email addresses from the spreadsheet to an email service provider and scale your list size and costs as you grow.   

  • Luscious Letdown has been growing daily since it started in December 2019 with almost 500 Facebook Group members.

  • Nelly engages daily with her Luscious Letdown Facebook Group Monday through Saturday by providing valuable information to build trust and relationships.  

 

3 Key Points:

  1. Collect email addresses through an opt-in on your website where visitors can download a PDF of free content in exchange for their email address. 

  2. Before a member is approved to join your Facebook Group, post questions for them to answer such as what is your email address, how did you hear about us and questions specific to your business. 

  3. Upload your Google Drive spreadsheet containing your email addresses to an email service provider like MailChimp, ActiveCampaign, ConvertKit or Kajabi.  

 

Tweetable Quotes:

  • “Collect and create an email list because that’s where your money is – in your email list. That’s where you’re going to sell your product and people buy more from email compared to Facebook or Instagram.” – Nelly Duprat

  • “Instead of individually manually approving each member in your group, you can add (Group Funnels) as a Chrome extension…add it to your Chrome and then Group Funnels does the job for you.” – Nelly Duprat

  • “When (Facebook Group) members request your approval to get into your group, are you going to let everybody in or the people that answered the questions? – Nelly Duprat

Resources Mentioned:

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #bizstrategy #facebookgroups #groupfunnels #prospectlist #breastfeeding

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