#94: Tactical Tuesday: Marketing your Business During the Coronavirus


Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast turns the microphone over to Francis Waldecker to share tips on how to market your business during the coronavirus, even if you’ve closed temporarily. Francis also talks about the value of a ‘can-do’ attitude and how this benefits your customers. 


Episode Highlights:

  • Think about your leadership role for your business. You can choose to be a Tour Guide or a Cab Driver. 

  • A Tour Guide provides a spa-like experience and takes care of their customers, he/she papers them.   

  • A Cab Driver simply gets you where you need to be in a direct manner.  

  • Give customers a chance to inform you about ways to upgrade your service.  

  • If your business is closed, now’s the time to spruce things up by painting or reorganizing furniture. 

  • If you have the financial means, consider remodeling.    

  • Take advantage of people being home and spending more time online and actively engage on social media.  

  • Provide education through FB Live or podcasts to establish thought leadership.

  • Share and curate information about the coronavirus within your network. For example, offer helpful tips about anxiety, depression and at-home workouts.   

  • Start a Facebook Group to provide local support or free training.  

  • Stay away from spewing negative feedback or comments. 

  • Ketamine Academy and IV Therapy Academy are offering courses at 50% discount. Details below. 


3 Key Points:

  1. Provide a positive, memorable experience when people engage with your business. 

  2. Ask the customers you already have what you can do to make their experience even better.  

  3. You have a duty, responsibility and moral obligation to lead.    


Tweetable Quotes:

  • “The best thing you can do marketing-wise is have a really good offer. Provide a really good service and fulfill the needs of the people who are spending their money with you.” – Francis Waldecker

  • “People don’t really go (to a shoe shiner) because they want their shoes shined. Yeah, it’s nice. But what people really like is, for that 10-15 minutes, they get pampered. They get to feel like a king or a queen, sitting on that throne.” – Francis Waldecker

  • “Whether you’re closed down or open, here’s a great opportunity, a great time to focus on your social media presence – your online presence.” – Francis Waldecker


Resources Mentioned:

#HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entrepreneur #entrepreneurship #marketing #socialmedia #customerexperience #COVID19 #coronavirus #wereallinthistogether