Overview:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast, talks about how implementing a challenge can help you move your business forward. He discusses various levels of monetization, as well as how to provide value and generate sales.
EPISODE HIGHLIGHTS:
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Jason recently ran a free, five-day challenge in the HEA Facebook Group using an outline as his primary planning tool.
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Through the group’s Facebook Insights data, he learned group engagement went up 580% and the volume of posts increased tremendously.
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Being live in front of an audience providing value for five days in a row establishes rapport to generate sales.
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There are many ways to monetize a challenge with sales opportunities throughout at different price points.
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Drop-off rates are higher with free challenges. Jason incentivized participation with raffles including gift cards and 1:1 coaching calls.
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Challenges are a good model to provide sales and create value. If you sell your knowledge online, challenges are the future for online courses.
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Jason is planning to create a paid challenge on creating and marketing an online course.
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Jason plans to create two sections of his HEA Facebook Group: one for bricks and mortar and one for digital businesses.
3 KEY POINTS:
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Challenges are a fun way to drive engagement, provide value and generate sales.
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If you’re looking to build an active Facebook Group, a challenge is a key tool to drive engagement.
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Challenges provide more accountability and interaction for your audience than traditional online classes.
TWEETABLE QUOTES:
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“I would highly recommend you at least look into doing challenges. They're really fun and engaging.” – Jason Duprat
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“When people pay, they pay attention.” – Jason Duprat
RESOURCES MENTIONED:
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Healthcare Entrepreneur Academy Facebook Group: https://www.jasonduprat.com/group
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Jason’s Website: JasonDuprat.com
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Jason’s Socials:
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LinkedIn: https://www.linkedin.com/in/jasonduprat
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Facebook: https://www.facebook.com/jasonaduprat
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Ketamine Academy Website: ketamineacademy.com
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