#217: Cassie Lane: Build Your Own Botox Business


OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Cassie Lane, CRNA, DNAP, and Founder of Injectables EDU. She shares how she opened her aesthetics practice, correcting misconceptions about Botox and fillers. She also offers advice for nurse practitioners who are looking to get into this industry.

EPISODE HIGHLIGHTS:

  • Cassie started working at the early age of 15 at a day spa. She became a CRNA in 2012 and currently works part-time as a 1099 and at her aesthetics practice. 
  • Cassie believes CRNAs are well-suited for aesthetics because they know how to use needles safely, work procedurally, and they understand anatomy. 
  • A friend of hers inspired her to get into the aesthetics business, however, she faced difficulties while getting started. This included misguided and untrustworthy information about injections.
  • Cassie saw a need to provide a reputable, reliable educational resource so she created her own online and in-person training program.
  • Her business, Injectables EDU, provides business, legal, and training resources, including information on state regulations. 
  • She also created a comparative analysis to help you choose the best botox and dermal filler courses.
  • When you own an aesthetics practice, clients will initially ask for Botox. Once they learn more about your clinic’s expertise, you can expand your service offer. It’s not about selling – it’s about educating.  
  • Jason and Cassie highly recommend the lean startup model, starting small and aligning growth with achievable business milestones. 
  • Her practice is cash-based so she doesn’t accept insurance. 
  • Guerilla marketing on social media platforms, especially Facebook, is a way to get clients to your website if you don’t have the budget for paid ads.
  • Cassie recommends SCORE for accessing free resources to plan, launch, and grow your business and to learn from a pool of mentors as well.  

3 KEY POINTS:

  1. Cassie started Injectables EDU to provide reliable information and resources for anyone interested in opening an aesthetics practice.  
  2. There’s a great deal of skepticism when it comes to Botox because there are many unlicensed injectors. Be the expert and educate clients. 
  3. Contact your state association or national professional association to learn about state laws for starting an aesthetics business that’s within your scope of practice. Also, speak with a malpractice lawyer who has experience in dealing with med spas and aesthetics.

TWEETABLE QUOTES:

“You have to do a lot of training – but you have to start somewhere.” – Cassie Lane

“Truly understand injectables from the bottom up. We’re medical providers and this is an aesthetic treatment.” – Cassie Lane

RESOURCES:

Injectables EDU: https://injectablesedu.com/

Cassie Lane Aesthetics: https://cassielaneaesthetics.com/

American Med Spa Association: https://www.americanmedspa.org/

SCORE: https://www.score.org/find-mentor

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