Do what the other 99% aren't doing.
Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about setting your products/services on a category of their own. In this episode, Jason shares some of his takeaways from Alex Hormozi's “$100M Offers,” teaching us the foundation for charging premium rates and allowing your business to be a unique gem among the rest.
3 KEY POINTS:
- Analyze and anticipate your clients' problems.
- Create offers that solve those problems.
- Price your services at a premium rate.
EPISODE HIGHLIGHTS:
- Pricing your services as the cheapest is a race to the bottom.
- Avoid being in a commodity business. Grocery stores are one of the best examples of these. The profit margin in a grocery store is usually 3-5% which leaves zero room for error.
- If you price yourself under the competition, you're entering into the cycle of commodity markets, where each new competitor decreases their price in hopes of capturing a larger market share over time, which usually doesn't end well.
- To create an amazing offer, go back to what your client, student, or patient is coming to see you for, analyze every problem they could probably face, and create a solution for those.
- Jason's listening to Alex Hormozi's “$100M Offers” and taking notes on how to improve his businesses' offers and stay in a “category of one.”
- Taken from the book, Jason explains the different tiers of service you can provide:
- Do It Yourself – “We'll teach you, but you'll do it yourself.”
- Done With You – A tier higher including a combination of what the client does and what's done for them
- Done For You – Everything is done for the client.
- By combining different varieties of services, the value you're giving becomes higher.
- If you package your solutions for your client's problems, you are creating an incredible value proposition that you can charge far above what anybody else is charging.
- Stay tuned for a future episode where we talk about an equation explaining what you need to do to increase the value of your service.
- Also, stay tuned for exciting news about our upcoming giveaway.
TWEETABLE QUOTES:
“Go back to what your clients are coming to see you for, analyze every problem they could face, and create solutions for those.” – Jason A. Duprat
Tweet
“The more problems you solve, the more value they receive. The more value they receive, the more you can charge for your service.” – Jason A. Duprat
Tweet
CONNECT WITH JASON DUPRAT
LinkedIn | Facebook | Instagram | Youtube
Email: support@jasonduprat.com
Join our Facebook group: jasonduprat.com/group
RESOURCES
- Want to become an IV Nutritional Therapy provider? JOIN our FREE masterclass: https://www.ivtherapyacademy.com/podcast
- Sign up for one of our free business start-up Masterclasses by heading over to jasonduprat.com/freemasterclass
- Have a healthcare business question? Want to request a podcast topic? Text me at 407-972-0084 and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. I'm excited to connect with you!
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
- Don't want to miss an episode? Subscribe and follow: https://followthepodcast.com/hea
RELATED EPISODES:
- #120: TACTICAL TUESDAY: THE DOWNSIDE OF LOWBALL PRICING
- #138: TACTICAL TUESDAY: THE BIGGEST MISSED OPPORTUNITY OF A LIFETIME
- #51: PAUL COYNE: SOLVE PROBLEMS, LEVERAGE ANALYTICS AND BUILD TEAMS
#HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness