Today’s marketing landscaping is quickly changing and those changes will make things harder for business owners who don’t adapt. Apple is leading the way with privacy changes that protect the consumer and will hurt all the major advertisers.  It’s likely you’ll see the other tech giants following suit. This means that old ways of running

As a business owner one of your main focuses must always be putting your message out to your audience.  It might feel weird coming from the background of being a healthcare professional but it’s your duty. If you truly believe in the service you offer then you need to be sharing the benefits of it

Humans love getting gifts.  The biggest reason we’ve accomplished so much and come so far as a species is by building cooperation through gift-giving. Back when most of the world was made up of small tribes, people would offer gifts to those in their tribe and to other tribes to show they wanted to work

Most people think that achieving success or having a great life comes from making a few big decisions. The kind that completely alters your trajectory in life.  Sometimes that’s true, but those are the outliers. Your success and happiness in life are ultimately dictated by the small things you do every day.  Those tiny habits

This is one of the biggest areas most clinic owners lose out on a ton of money and profit. You’re probably spending a lot of money and time on generating new leads for your business but you’re probably not getting everything you can out of those leads. Far too often I see owners call or

Word of mouth is the gold standard for sales.  People who were recommended by a friend are pretty much ready to hand over money when they walk through the doors. But the other problem with word of mouth is that it can be incredibly inconsistent and unreliable… You ask everyone who comes in to tell

A few weeks back, we talked about how to write better posts on social media.  Holding someone’s attention long enough to get your message across is a critical skill to master. But you need to grab their attention first, and most people miss that point entirely.  It’s easy to believe that because you put something

Some personal things came up last week, and I’ve had to deal with that, which means many (almost all) of my business tasks were put on hold.  Including getting this newsletter out. This doesn’t feel great. Feelings of self-doubt and falling behind creep in.  Which can make even the most seasoned and successful business owners

If you’ve been following along the last few weeks, you should have a good idea of who you want to serve and what your offer is to them. Remember, find people who have a significant problem they need to solve.  Then show them how your product/service solves that problem.  If you get that right, it

If you haven’t read last week’s Pulse Check, do that first.  I shared why it’s vital to be crystal clear on who you’re trying to serve. As a quick aside and proof to what I shared… I saw a post on Facebook this week about a fitness coach specializing in working with internet entrepreneurs who

What I’m about to share is critically important to your success in marketing your business.  Pay close attention, take notes, read this email several times. If you don’t get this part right nothing else will work.  Period.  Full stop. Knowing your customer is the most important piece of the puzzle. If you don’t have a

Thank you to everyone who filled out a survey and let us know what content they’d like to see more of.  We appreciate your engagement. Two main topics came up more than any others. 1. Scope of practice questions in your state.2. Marketing If you have scope of practice questions, I strongly encourage you to

Many healthcare providers are not leveraging their time in the best way possible. They see themselves as being busy and feel that they’re doing a lot, but at the end of the day, they wonder why their practice isn’t growing. You have to take a step back and ask yourself what you really want out

A doom loop is a self-perpetuating series of events that keep you stuck in negative or limiting behaviors.  It’s possible to get out of them but requires a shift in your thinking that’s not very obvious. We all have beliefs about the world based on our past experiences, and these beliefs cause us to act

It’s not good enough to just be there anymore, you have to stand out.  Your business needs to do something that no other business does. The internet has made it easy for people to research every possible iteration of your business out there.  Sure you might be closest to your prospect but if they notice