Healthcare Boss, We’re thrilled to announce we’ve just added two new marketing lessons to the Business Accelerator versions of both courses. You’ll now see “Search Engine Optimization” and “Paid Search Advertising” under the Maintain and Grow Your Clinic section, if you’re an active student in our Business Accelerators. Let’s dive into the importance of each lesson for your clinic. And if

Healthcare Boss, It’s been a while since we’ve talked about scope of practice, so I thought it would be worth revisiting. It’s the number one question we get, and it’s not as daunting as it appears. Physicians, this is important for you to understand when you’re looking to hire clinicians that are not Physicians, it

Hey Healthcare Boss, If you don’t already have your goals for 2022 laid out, you better start working on that soon. Goal setting is one of the biggest factors in success, but it’s also often left out. And I’m guilty of this too. The most apparent issue with not having goals is that you can’t

Hey Healthcare Boss, Do you like challenging yourself? I’m guessing the answer is yes. No one gets into the healthcare field because they think it will be easy. You’ve got to be a person that loves challenges if you want to make it in healthcare. School is grueling. The work is arduous. And balancing the

Healthcare Boss, We grew up believing that retirement wasn’t something you did until at least 65.  Maybe in your late 50s if you lived WAY below your means and saved really well. But that’s no longer true.  The internet has created a whole new class of retirees, people retiring in their 20s (unheard of), 30s

Healthcare Boss, ‘Tis the season to start getting bombarded with all of the holiday offers. It started even earlier this year because of all the supply chain issues. The big retailers started their Black Friday deals back before Halloween. That kind of defeats the purpose of Black Friday… Putting out holiday offers is getting more

The Healthcare Boss is a new breed of healthcare professional… Nurses, doctors, and other healthcare professionals who realize our health system is broken AND is reaching a point of no return. It is now a system controlled by investors and administrators who seek to maximize profits and the expense of their workers and their patients.

Wow, I can’t believe it’s November.  This year has flown by. It’s that time of year we start reflecting back on what we’ve accomplished (or haven’t) and start looking ahead to what’s next. As I start thinking about what’s next for my businesses there’s a thought that keeps bouncing around my head. “What got you

One of the best things that can happen to any clinic owner is something going wrong. To be clear, we’re talking on the business side of things, not something with a patient. This is something hard for most people to wrap their heads around but take this to heart… Businesses grow because of failure, not

We’ve had many questions come up lately about whether the CEUs in our online courses will work towards recertification on various licenses. Our programs are approved for CEs by the American Association of Nurse Anesthesiology (AANA). The AANA is an accredited CE provider through American Nurses Credentialing Center (ANCC). This is the top national organization

We’ve all been guilty of not drinking enough water at times despite knowing how good it is for us.  The crazy part, it’s so easy to do.  Grab a glass, fill it up, drink it down. We all know the benefits of staying hydrated: more energy, better focus, and generally feeling better.  Not to mention

Being a business owner means getting comfortable with things not working, going the way we want, or failing. At first, it’s scary and brings up a lot of doubts and fear. That’s normal; we live in a world that teaches us that you either succeed or fail. There’s no in-between. In business, that’s not true,

The biggest concern from new and potential students is believing they don’t have enough time to start their clinic. This belief is 100% false. People who believe they’re too busy, in almost all cases, actually lack clarity and focus on what they’re trying to achieve. If you’ve been through med school, nursing school, or gotten

If people don’t get an immediate benefit from reading the first two lines of your social media posts, website, or any other content you put out, they’re going to go onto something else. To continue from last week’s Pulse Check, today we’re going to go a little deeper in what you should actually be writing.

Today’s marketing landscaping is quickly changing and those changes will make things harder for business owners who don’t adapt. Apple is leading the way with privacy changes that protect the consumer and will hurt all the major advertisers.  It’s likely you’ll see the other tech giants following suit. This means that old ways of running