OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast discusses digital analytics and the role of key performance indicators (KPIs). He defines these two terms and how they impact a company’s bottom line. He also highlights three categories for selecting the right KPIs to track business success.        EPISODE

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks with Miriam Paramore, President and Chief Strategy Officer of OptimizeRx, architect and leader of the US Healthcare Efficiency Index, and author of certain provisions in the Affordable Care Act. Miriam talks about her entrepreneurial journey and shares insight on

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast shares tips on optimizing website and landing page conversion. He also introduces Dr. Robert Cialdini’s 6 Principles of Persuasion and the attention, interest, desire and action (AIDA) model.   EPISODE HIGHLIGHTS: Many business owners tend to haphazardly create websites and

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks with Torben Nielsen, CEO of ZOOM+Care. Torben shares his key takeaways spanning his 20+ year business career and highlights opportunities within tech-based healthcare. He also provides an overview of ZOOM+Care and the company’s capabilities.    EPISODE HIGHLIGHTS: Torben’s postgraduate

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about pay-per-click (PPC) advertising and why you may want to consider utilizing it for your business. He provides insight on the terminology and reviews the steps to ensure a successful PPC campaign.  EPISODE HIGHLIGHTS: Intent-based searches allow businesses to

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks with Robert Armstrong, CEO and Co-Founder of Appstem, a mobile and web app design and development agency. Robert offers advice on creating a business plan, growing a tech startup and working in the app development arena.   EPISODE HIGHLIGHTS: